
Coming off massive growth from the past several years, the Asian life insurance industry has suffered greatly, along with the rest of the financial industry, in the 2008 financial crisis. Most life insurers across Asia have lost tremendous value in the wake of the crisis; a few are in significant distress. However, fuelled by macroeconomic factors such as the emergence of the middle class, high savings rates, and the growing need to save and invest for retirement, Asia's life insurance market is expected to grow at double the rate of the US and European market over the next decade. This book analyses the life insurance landscape in Asia, including traditional life insurance, bancassurance, etc. It comprehensively overviews the Asian insurance industry, based on extensive research provided by the authors on business opportunities and key success factors.
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